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Lovof is shown to be an elderly man with a tired expression. His hair is shoulder length on the sides of his face, but in the back it reaches towards the middle of his back. He also has a mustache with facial hair coming from the sides of his face down into a neck length beard.
Lovof appears to be a man in the 40-50 age range. Though hidden in shadow, a noticeable feature is his mustache.
In both mediums he wears the clothing of a high class citizen.
Lovof is a greedy noble who focuses on every detail that stands between him and his goal. He proves to be a manipulative, cautious, and apathetic person; he seeks only to benefit himself regardless of the cost, even going so far as to hire Levi and his friends to "take care of him," meaning Erwin.
Sick and tired of money being "wasted" on the Survey Corps, and wanting to use it for his own desires. Lovof becomes more adamant that their expeditions should be suspended indefinitely. He manages to gather enough favor to convince parliament to stop funding the Survey Corps' expeditions. It is only through Darius Zackly, that Keith Shadis and Erwin Smith find out about the decision. Darius tells them they have five days until the final vote. Erwin puts forth a plan, one that will change Lovof's mind. By the time five days is up, Lovof has changed his mind; and the Survey Corps is being funded again. But Darius makes it clear that some of parliament is demanding a repeal, and that they're not looked on favorable by the public.
Not liking the position he is been put in, Lovof sends a messenger to the underground city. He dares not make the journey himself, lest someone recognizes him. He has his messenger make contact with Levi Ackerman and his friends. He tries to bribe them with money and life in the capital. All he wants in return is some important documents that Erwin has, as well as have Erwin taken care of. After which he intends to continue with his plan.
Furlan Church believes that Erwin brought the documents with him. So he devises a plan where, he and Isabel Magnolia will search his belongings while Levi keeps watch. Their plan is to blackmail Lovof with the documents to ensure their safety after completing the mission. When they fail to find it they assume that Erwin is carrying them on his person.
Not long after they set off from their resting spot does trouble arise. Isabel and Furlan are killed by Titans, with Levi arriving too late. When Erwin makes his way back to Levi, a fight ensues; with Erwin finally telling his full plan to Levi. He no longer had the documents, he had sent them to Darius Zackly long before they departed the safety of the Walls. He tells Levi Lovof's intentions for hiring him and his friends and states that it was Lovof's meddling that was his downfall.
- It is unclear why, but his appearance is changed in the anime.
- Unlike the manga, he has them come near the surface to speak with them in person.